Indias dharavi, one of the worlds largest slums, enters. With online shopping now accounting for almost 10% of total retail sales source. The asiapacific ecommerce region apac accounted for 40 per cent of all ecommerce sales across the globe in the first quarter of 2017. Read how supply chains are adapting to serve a market increasingly driven by ecommerce and amazonlike business models. In its latest report, asia pacific online retail forecast, 2015 to 2020, forrester tips china and india as the largest and fastest growing e commerce markets, respectively, to fuel this growth, supported by japan, south korea and australia. Consumers in china can order food, book taxis, pay bills, transfer money, get their laundry done and sell products all within one single app. The number of internet users in southeast asia, and particularly in the 6 largest asean countries, add up to create a largely untapped market. Dec 26, 2014 10 trends that will shape southeast asian ecommerce in 2015. Strong crossborder spending and delivery infrastructure key to boosting malaysias ecommerce growth. In 2018, the ecommerce market value amounted to approximately 23 billion u. Furthermore, the proportion of online shopping increased to 21. Sparklabs global asia ecommerce report 2015 slideshare. Indicative of ecommerce growth in asia overall, total 2016 asia 500 online sales were up 54.
For the first time, the region will not only have the largest digital retail market in the world, but its share of global digital retail spend will also reach 52. The 10 industrywide transformations impacting ecommerce in. Download it once and read it on your kindle device, pc, phones or tablets. E commerce market e commerce is a strongly growing domain showing no signs of decline. The study found that the regions share of total retail sales had already surpassed that of western europe and north america. A quick look at the 2015 e commerce market in malaysia. Our 2020 asia report include trends, statistics, opportunities, sales data, market share, segmentation projections on the ecommerce market. Damien bos is a serial entrepreneur, author, speaker, and investor in asia. Published by molly moore, jan 8, 2020 this statistic presents the value of the ecommerce market in southeast asia from 2015 to 2019 and a forecast for 2025.
Smartphone price hike in india new rates of realme, xiaomi, other phones. We begin by highlighting existing trends in the market, paying special attention to scope for foreign investment. This publication highlights the significant growth witnessed by the asia pacific b2c ecommerce market in the past years and reports on the differences and similarities between the countries. Strong background and deep pockets built on its early successes with books, amazon now has product categories that include electronics, toys, games, home and kitchen, white goods, brown goods and much more. However, even as consumers increasingly embrace mobile purchase behaviors, research suggests mcommerce still makes up less than 40% of total transactions among digital retailers. Today, total online retail revenues in just five markets in asia pacific surpass the combined figure. Alibaba group, amazon, yahoo japa research and markets. Revenue is expected to show an annual growth rate cagr 20202024 of 7. Asia to become worlds largest ecommerce market in 2015. Oct 15, 2015 this publication highlights the significant growth witnessed by the asia pacific b2c e commerce market in the past years and reports on the differences and similarities between the countries. In asia pacific, techsavvy consumers have already embraced the convenience of online shopping.
Globally most ecommerce is comprised of businesstobusiness b2b exchanges. They have launched their own ecommerce stores to sell their wide assortment of goods directly to customers in china. We will invest whatever it takes to win, according to amazon india head amit agarwal. We can also conclude that luxury ecommerce market in china is evolving and that this industry will mature in 2018. Methodology of our thailand b2c e commerce market 2015 report in this country report, major trends in the b2c e commerce market, sales figures, b2c e commerce share of the total retail market, main online product categories, and relevant information about internet users, online shoppers and leading e commerce companies was included. Online shoppers in asia pacific value free shipping in a new market report by, asia pacific b2c ecommerce delivery 2015, the secondary market. Asiapacific is home to three of the top seven countries with the largest b2c ecommerce sales worldwide, according to the research results of. Mobile commerce inches upward in southeast asia emarketer. Theres a myopia blinding ecommerce players to the reality of opportunities in southeast asia. Use features like bookmarks, note taking and highlighting while reading online business in asia. Report editor laurel west said the asian consumer market was largely driven by the rising independence and.
Forget china, theres an ecommerce gold rush in southeast asia. In its absolute size, south koreas retail ecommerce market is most comparable with francesand those two countries are also growing their ecommerce markets at nearly identical rates, though emarketer expects growth in. The hottest thing in chinas online shopping world is brickandmortar stores. Southeast asia s ecommerce market by the numbers southeast asia s online shopping market is big and getting bigger. The report is based on interviews with more than 11,000 consumers, conducted with private individuals in the age. Ecommerce market size usd billion 5 7 8 12 12 15 25 30 10 15 7 10 a. Ecommerce, global logistics, logistics, supply chain. Amazon has evolved as a global ecommerce giant in the last 2 decades. Asiapacific b2c ecommerce market 2015 reportlinker. Indeed, the rise of ecommerce and digital retail channels in vietnam is one of the top trends to watch. A new ecommerce model is coming from the eastit is more advanced and it is spreading worldwide china is now the biggest ecommerce market. In this new publication, the germanybased specialist in b2c e commerce and online payment market intelligence reports on the current state and the potential of online retail in southeast asia. Over 50% of chinese consumers make online purchases on a monthly or more frequent basis. China ecommerce and the internet of things marco gervasi on.
Overview of ecommerce in southeast asia market analysis. Developing ecommerce market entry strategies in asia pacific, advisory report 2015 compared to global markets in the west, countries in asia pacific vary widely on several levels. My experiences in starting up his ecommerce platform the stumbling block during the early days of start up wish list for government to help ecommerce start up and growing the ecosystem in thailand and asean the strengths and weaknesses of thailand or asean policies in promoting ecommerce in the market my biggest concern in the next 35 years. Jul 03, 2018 southeast asias ecommerce market by the numbers. What is the malaysian ecommerce market size in 2015 e27. Embracing ecommerce in asia and the pacific asian development. Forget china, theres an ecommerce gold rush in southeast. Overviews of china, japan, korea, india and southeast asia markets indonesia, malaysia, thailand, vietnam. Mar 31, 2016 mobile commerce accounts for growing share of ecommerce transactions in the countries of asia pacific, particularly in southeast asia. Discover all relevant facts and statistics on onlineshopping and e commerce worldwide now on. Other barriers to ecommerce success include internet access, shipping costs, high taxes and problematic delivery logistics.
The changing face of ecommerce and logistics in asia pacific. Gains were fueled by retailer competition, falling prices and mobile shopping uptake among consumers. Ecommerce in asia and the pacific united nations escap. Sep 17, 2015 when you look at the market of 300 billion and project that the growth of e commerce is even faster than it was in china, because you have the explosion of mobile phones, i think we can get there. Retail in vietnam navigating the digital retail landscape. An efficient ecommerce marketplace requires information and communication technology infrastructureincluding internet access, speed.
The ecommerce market encompasses the sale of physical goods via a digital channel to a private end user b2c. With such unique characteristics of each market, brands looking to enter the region need to. Ecommerce, asia, canada, global logistics, materials handling. Overviews of china, japan, korea, india and southeast asia markets indonesia. The republic of korea is asias thirdlargest retail ecommerce market, and seventh worldwide emarketer 2015a. Asia is set to surpass north america to become the worlds largest ecommerce market this year, according to the economist intelligence unit eiu. Global ecommerce statistics of 2017 retail ecommerce sales worldwide were 2290 billion us dollars and are expected to rise to 2774 billion in 2018, according to statista. Wine is the major alcoholic beverage category sold online, typically with 60% to 70% share of online beverage alcohol sales, added iwsr. Asia is the farthest down the ecommerce maturity curve. In this issue of vietnam magazine, we aim to provide readers with a complete understanding of vietnams ecommerce industry.
Dec 18, 2015 southeast asia b2c e commerce market report 2015. Feb 24, 2015 sparklabs global asia ecommerce report 2015 1. This publication highlights the significant growth witnessed by the asia pacific b2c ecommerce market in the past years and reports on the differences and. In asia, the rapid development of the ecommerce industry has been enabled by the increasing consumption of a burgeoning middle class and greater access to the internet. At present, the asia pacific region already leads the pack in global b2c ecommerce, according to a 2015 research and markets report.
How to sell online to the worlds largest market kindle edition by bos, damien. A new ecommerce model is coming from the east it is more advanced and it is spreading worldwide china is now the biggest ecommerce market. Describes the major startups and companies for each market and the investor landscape. This timeline shows the retail ecommerce sales figures in asia pacific from 2014 to 2015.
Asiapacific is home to majority of world retail ecommerce market. The entrepreneurs and artisans from one of the worlds largest slums, dharavi pop. Asiapacific is the global leader in b2c ecommerces share of total retail sales, ahead of regions such as western europe and north america. Asiapacific b2c ecommerce market report 2015 analysis. Thus, global ecommerce sales are predicted to show 20% growth, which is a huge number for business and certainly a steady trend with no signs of decline. South korea home to apacs thirdlargest retail ecommerce. Developing ecommerce market entry strategies in asia pacific. Those figures give south korea the thirdlargest retail ecommerce market in asia pacific, after china and japan, and the seventhlargest retail ecommerce market worldwide. Heres the breakdown of where the regions at and where its headed. Global b2c ecommerce sales are expected to rise through 2017.
Two of chinas ecommerce giants, tmall and, take up 70% of the online alcohol market in china. Asiapacific b2c ecommerce delivery 2015 marketwatch. Southeast asias online shopping market is big and getting bigger. It will give people onthego access to supermarkets, marketplaces, boutiques and niche stores. Southeast asia is probably the hottest market in asia. India is also catching up, with one of the fastestgrowing ecommerce markets worldwide. Thailand is the second largest b2c ecommerce market in southeast asia in terms of sales and is projected to maintain this rank through 2025 due to a strong doubledigit growth rate, according to a recent report. Thailand second largest ecommerce b2c market in southeast. Though the singaporean e commerce market is more mature and the malaysian market is more dynamic, in indonesia, thailand, the philippines, and vietnam, e commerce is still at a very early stage and remains an important reservoir of growth for asean.
In asiapacific, techsavvy consumers have already embraced the convenience of online shopping. Ecommerce in asia pacific to double in next 5 years. Annual sales have expanded significantly since 2015, jumping 47. The japanese ecommerce company operates an online mall for big brands in japan, but it also owns several ecommerce operations in other countries, including the u. With the imminent start of the governments national epayment system, aimed at making thailand a. How to sell online to the worlds largest market, a comprehensive guidebook to building online businesses specifically focussed on asian customers. Kearney estimates ecommerce market size of usd67 89 billion for asean in the future, with thailand, indonesia and malaysia, having biggest growth potential. Southeast asia is home to five of the top 10 countries in the asiapacific region in terms of number of internet users. Ecommerce sales in southeast asia in the next three years.
How has this midsized midwestern region been so successful. Thailand b2c e commerce market 2015 mobile, social and crossborder commerce driving online retail. Everyone is looking at asian economies from under the shadow china casts on the economic landscape, which cant help but obscure the picture. Jeff bezos shipped amazons first ever online book sale in 1995, and we consumers have never looked back.
Jun 22, 2015 theres a myopia blinding ecommerce players to the reality of opportunities in southeast asia. In this report, we explore the drivers of growth in vietnams retail sector, and take a look at. According to the data released by iresearch, among e commerce market segments, b2b e commerce dominated the whole e commerce market in q1 2015 by occupying 75. Since 2014 postnord has been conducting surveys of the european ecommerce market under the title ecommerce in. In the last twenty years, ecommerce has entirely revolutionized retail. The paperwork for the latest round, where only existing investors have. Luxury ecommerce is booming in china marketing china.
This statistic presents the value of the ecommerce market in southeast asia from 2015 to 2018 and a forecast for 2025. An example of brands who targeted this new group of consumers are gucci and louis vuitton. The growth of ecommerce in southeast asia bloomberg. Our 2020 asia report include trends, statistics, opportunities, sales data, market share, segmentation projections on the e commerce market. Reforms at the national, regional, and global levels 36. Jun 27, 2016 thailands ecommerce market is booming and shaping up to be one of asias top performers. Inman, which started as an onlineonly womens fashion brand but has now opened 450 shops, shows why. Nearly 83% of sales came from china alonethe biggest ecommerce market in the world.
These were the mostused ecommerce apps in southeast asia in q3. Vietnamese ecommerce sees impressive results economy. And while your weekly grocery shop or a book order might seem to have changed little in recent years, there is great innovation in ecommerce. Will thailands ecommerce cashless boom disrupt asias. Everyone is looking at asian economies from under the shadow china casts on the economic landscape. Developing ecommerce market entry strategies in asia pacific, advisory report 2015 foreword 1 snapshot of ecommerce in asia pacific 2 key characteristics of the asia pacific ecommerce landscape 2. Embracing the ecommerce revolution in asia and the pacific asia is the worlds largest ecommerce marketplace and continues to grow rapidly. The 7 largest ecommerce companies in the world the. Asia pacific was the largest region in the ecommerce market in 2019. The prc is the largest ecommerce market globally, while japan is asias secondlargest ecommerce market and the fourthlargest in the world ecommerce europe 2015.
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